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Key Role:
Our Marketing Director is a forward-thinking partner, They will demonstrate ownership for the Creating Raving Fans Strategy. Specifically by delivering 2nd-mile service, helping to ensure more people come to see us as an Xtra-Ordinary place.
Key Responsibilities:
• In-store marketing
-Daily: Ensure POP is current, enhance dining room experience with flowers on tables, ensure promo pieces are in good repair, and maintain community board and marquis
-Weekly: Direct sales related Team member contests and secure and deliver prizes
-Store events: manage and communicate store events proactively with flyers and social media platforms, leverage PR opportunities
• Community and school relationships
-Develop these relationships with face-to-face visits, phone and email contact
-Manage spirit night partnerships, ensuring schools actively promote on their own and sign our agreement
-Communicate in a professional and timely manner to grow our brand
-Manage requests for donations (no cash donations) according to donation guidelines
• Catering and Outside Sales
-Ensure proactive communication with operational leaders
-Manage deliveries within Outside Sales guidelines
-Ensure necessary catering supplies are on hand for standard orders at all times
• Attend leadership meetings and work closely with the leadership team to discuss current and future marketing activities
• Work closely with operational leaders, communicating proactively to make sure they are prepared with food, supplies and staffing to deliver great experiences.
• Coordinate scheduling needs with the respective leader handling scheduling
• Leverage our 4 unique assets to develop emotional connections. Ensure the Cows are leveraged consistently and according to CFA standards
• Maintain cow costumes and outfits to protect our investment in them
• Within guidelines provided by the Operator, prepare an annual marketing budget during Q4 of the prior year.
Key Goals:
We will know the Marketing Director is successful upon attaining the following:
• Reaching established goals with sales( Customer count, check average, and outside sales)
• Strong and growing brand/reputation in the community
• Marketing costs(food and expenses) are within established budget
Full Time
Restaurants & Catering Services
$191k-242k (estimate)
09/27/2023
05/28/2024
chick-fil-a.com
ATLANTA, GA
50 - 100
1946
Private
DAN CATHY
$10M - $50M
Restaurants & Catering Services
Family-owned and operated fast-food giant Chick-Fil-A operates over 2300 units specializing in chicken meals in the U.S. & several other countries.
The job skills required for Marketing Director include Leadership, Futures, etc. Having related job skills and expertise will give you an advantage when applying to be a Marketing Director. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Marketing Director. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Marketing Director positions, which can be used as a reference in future career path planning. As a Marketing Director, it can be promoted into senior positions as a Marketing Director, Senior that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Marketing Director. You can explore the career advancement for a Marketing Director below and select your interested title to get hiring information.